A great radio programme from Radio 4.
“Aleks Krotoski charts how digital culture is moulding modern living. Each week join technology journalist Aleks Krotoski as she goes beyond the latest gadget or web innovation to understand what sort of world we’re creating with our ‘always on’ lives.”
Digital Human: the psychology of digital
Some great psychology and design tips from the super-smart @RichardShepherd
Hacking the brain
Henrich had thought he would be adding a small branch to an established tree of knowledge. It turned out he was sawing at the very trunk.
At the heart of most of that research was the implicit assumption that the results revealed evolved psychological traits common to all humans, never mind that the test subjects were nearly always from the industrialized West. Henrich realized that if the Machiguenga results stood up, and if similar differences could be measured across other populations, this assumption of universality would have to be challenged.
Why Americans Are the Weirdest People in the World
Designing applications to encourage a certain kind of behavior (especially with regards to health) is a rapidly emerging subfield of interaction design. Best practices are constantly evolving. With such a wide range of proven applications – from fitness monitoring wristbands to doctor-patient communication tools – the field is a great source of both inspiration as well as design strategies.
Great stuff. Some application of theory.
Designing for Behavioral Change in Health
Or reasoned vs emotional decision making. I’d argue the there is little difference. On the whole your a problem solved by gut feel vs your reasoned response will often result in the same decision. It’ll just be a hell of a lot quicker to make that decision.
When To Go With Your Gut
A great overview of some of the top cognitive biases we can use to design for behaviour.
A cognitive bias is pattern of behaviour or judgment can happen given a certain set of conditions.
They can be used for good and for bad; so be nice!
Cognitive Biases: Why We Make Irrational Decisions
I talked about this a lot at my UX Bristol workshop last year.
Neuroscience marketing reports a recent study on restaurant menus. Looking at how presenting the price influenced sales.
The researchers tried the following:
- Numerical with Dollar Sign: $12.00
- Numerical without Dollar Sign or Decimals: 12
- Written: twelve dollars
Option two, no currency symbol or money reference performed best with patrons spending more.
The question is, Is it ethical to do this? Not giving any indication of the fact money is being spent may seem like a trick. Or is it simply that people don’t want to be worried by how much they spend?
We need to be sure if we use this approach in design we are doing it for the right reasons.
ARCHITECTS HAVE BEEN talking for years about “biophilic” design, “evidence based” design, design informed by the work of psychologists. What can digital designers learn from them?
My Dad is an architect and talking this through with him it’s clear architects do this stuff through gut feel rathe than theory, rather like digital designers.
‘Evidence based design’ informed by the work of psychologists in architecture