Neural Decoding of Visual Imagery During Sleep
You might have seen this on the news. What does it mean for us designers? Well simply put we can associate brain activity with simply… Read More »Neural Decoding of Visual Imagery During Sleep
I talk in Psychology for Designers about the tension between art and science in design and how 99% of the time the science backs up… Read More »
Popular neuroscience myths / or why we shouldn’t beleive everything we read about the brain
Some great insights, particularly around folk psychology from the Guardian. FOLK NEUROSCIENCE Popular misconceptions ■ The “left-brain” is rational, the “right-brain” is creative The hemispheres… Read More »Popular neuroscience myths / or why we shouldn’t beleive everything we read about the brain
A wonderful essay on design (that touches on psychology)
Make yourself a nice cup of tea and spend 15 minutes reading Learning to see by iA.
The Sneaky Psychology Of Advertising
I have issues with the dark side of applied psychology in design. I’ve written and spoken about it at length. I have one rule: design… Read More »The Sneaky Psychology Of Advertising
Going from free to paid is unforgivable
There’s a message in here for internet businesses. During World War II the Red Cross gave free coffee and donuts to US soldiers. Then in… Read More »Going from free to paid is unforgivable
If you’ve read the book you know I’ve been interested in the science of body language for many years. This video documentary (1.5 hours so… Read More »
Nothing Personal: The questionable Myers-Briggs test
I’ve always had issue with Myers Briggs and this article from the Guardian rightly critiques the test. There is very little science behind MB. In… Read More »Nothing Personal: The questionable Myers-Briggs test