You might have seen this on the news. What does it mean for us designers? Well simply put we can associate brain activity with simply… Read More »Neural Decoding of Visual Imagery During Sleep
Some great insights, particularly around folk psychology from the Guardian. FOLK NEUROSCIENCE Popular misconceptions ■ The “left-brain” is rational, the “right-brain” is creative The hemispheres… Read More »Popular neuroscience myths / or why we shouldn’t beleive everything we read about the brain
Make yourself a nice cup of tea and spend 15 minutes reading Learning to see by iA.
There’s a message in here for internet businesses. During World War II the Red Cross gave free coffee and donuts to US soldiers. Then in… Read More »Going from free to paid is unforgivable
I’ve always had issue with Myers Briggs and this article from the Guardian rightly critiques the test. There is very little science behind MB. In… Read More »Nothing Personal: The questionable Myers-Briggs test