The Psychology of Color and Emotional Design 

Handy!
Source: The Psychology of Color and Emotional Design | UX Booth

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Imagining the Next Decade of Behavioural Science 

From Behavioural Scientist

…we put out a call to help us imagine the next decade of behavioral science. We asked you to share your hopes and fears, predictions and warnings, open questions and big ideas.

We received over 120 submissions from behavioral scientists around the world. We picked the most thought-provoking submissions and curated them below.

There are some interesting ideas and trends to watch out for especially in the technology section.

From Imagining the Next Decade of Behavioral Science – Behavioral Scientist

It reminds me of the quote from Bill Gates

We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten.

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Daniel Kahneman: on the Artificial Intelligence Podcast

Great listen, about 1 hour so perfect to accompany a couple of commutes.

Daniel Kahneman is winner of the Nobel Prize in economics for his integration of economic science with the psychology of human behavior, judgment and decision-making. He is the author of the popular book “Thinking, Fast and Slow” that summarizes in an accessible way his research of several decades, often in collaboration with Amos Tversky, on cognitive biases, prospect theory, and happiness. The central thesis of this work is a dichotomy between two modes of thought: “System 1” is fast, instinctive and emot

Source: Daniel Kahneman: Thinking Fast and Slow, Deep Learning, and AI | MIT | Artificial Intelligence Podcast

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6 Ways Mario Kart Tour Triggers You Into Gambling Your Money

Some scary uses of psychology to game users into paying for things. Doubly scary when this game is marketed to kids:

6 Ways Mario Kart Tour Triggers You Into Gambling Your Money

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Bad Smells Make Memories Stronger 

Love this. I’ve always thought smell was underused in UIs.

Source: Bad Smells Make Memories Stronger | Technology Networks

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How E-Commerce Sites Manipulate You Into Buying Things You May Not Want 

New York Times fighting back. The backlash against these practises continues.

Source: How E-Commerce Sites Manipulate You Into Buying Things You May Not Want – The New York Times

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Auction psychology 

I’m working with a company who run auctions for travel upgrades so researching auction psychology and I thought I’d share some links.

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Free online psychology courses

Some good options in there…

Get free Psychology courses online from the world’s leading universities. Download these audio & video courses straight to your computer or mp3 player

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7 Practical Facts about the Human Brain I wish Everyone Knew 

Some great stuff in here.
Source: 7 Practical Facts about the Human Brain I wish Everyone Knew – Leo Widrich

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Research shows Flat Design is harder to use 

I’ve been talking about the inherent problems with flat design for a few years now. (Affordance anyone?)

We finally have some evidence that flat design is harder to use:

The results show that a search in flat text mode (compared with the traditional mode) is associated with higher cognitive load.

Source: (PDF) Flat Design vs Traditional Design: Comparative Experimental Study

Twice as hard in-fact and much more error prone:

A search for flat icons takes twice as long as for realistic icons and is also characterized by higher cognitive load. Identifying clickable objects on flat web pages requires more time and is characterised by a significantly greater number of errors.

Here’s a video showing the problem well. This is a user new to flat design and well, you can see how he is struggling:

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