Source: The Psychology of Color and Emotional Design | UX Booth
…we put out a call to help us imagine the next decade of behavioral science. We asked you to share your hopes and fears, predictions and warnings, open questions and big ideas.
We received over 120 submissions from behavioral scientists around the world. We picked the most thought-provoking submissions and curated them below.
There are some interesting ideas and trends to watch out for especially in the technology section.
It reminds me of the quote from Bill Gates
We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten.
Great listen, about 1 hour so perfect to accompany a couple of commutes.
Daniel Kahneman is winner of the Nobel Prize in economics for his integration of economic science with the psychology of human behavior, judgment and decision-making. He is the author of the popular book “Thinking, Fast and Slow” that summarizes in an accessible way his research of several decades, often in collaboration with Amos Tversky, on cognitive biases, prospect theory, and happiness. The central thesis of this work is a dichotomy between two modes of thought: “System 1” is fast, instinctive and emot
Some scary uses of psychology to game users into paying for things. Doubly scary when this game is marketed to kids:
Love this. I’ve always thought smell was underused in UIs.
New York Times fighting back. The backlash against these practises continues.
I’m working with a company who run auctions for travel upgrades so researching auction psychology and I thought I’d share some links.
Some good options in there…
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Some great stuff in here.
Source: 7 Practical Facts about the Human Brain I wish Everyone Knew – Leo Widrich
I’ve been talking about the inherent problems with flat design for a few years now. (Affordance anyone?)
We finally have some evidence that flat design is harder to use:
The results show that a search in flat text mode (compared with the traditional mode) is associated with higher cognitive load.
Twice as hard in-fact and much more error prone:
A search for flat icons takes twice as long as for realistic icons and is also characterized by higher cognitive load. Identifying clickable objects on flat web pages requires more time and is characterised by a significantly greater number of errors.
Here’s a video showing the problem well. This is a user new to flat design and well, you can see how he is struggling: