So now you know. Add that middle initial and look more clever…
Middle name initials often appear in formal contexts, especially when people refer to intellectual achievements. On the basis of this common link, the display of middle initials increases positive evaluations of people’s intellectual capacities and achievements. We document this effect in seven studies:
Source: The impact of middle names: Middle name initials enhance evaluations of intellectual performance – Tilburg – 2014 – European Journal of Social Psychology
If you’ve been to one of my workshops you’ll know my obsession with body language. Here are some great tips:
via Swiss Miss
A really interesting study looking at the different regions of the brain do many things, rather than the received wisdom that each brain region is specialised for one thing.
What Does Any Part of the Brain Do? – Neuroskeptic
Great stuff. It explains why changing one’s mind is so hard.
Xu hopes these insights into how difficult it is for the brain to amend its plans—a task that only gets harder as we age and neural communication slows—can eventually help researchers devise ways to intervene and help us make faster, safer decisions.
Source: The Neuroscience of Changing Your Mind – Scientific American
Tim Hartford takes a long hard look at Behavioural Economics.
…there is something unnerving about a discipline in which our discoveries about the past do not easily generalise to the future.
That’s always been my problem with BE. It promises big but rarely delivers and then when it does know one is sure why.
Check out the full essay here:
There is some proper science going on here.
Results revealed that selfies were indeed evaluated more negatively than photos taken by others. Persons in selfies were rated as less trustworthy, less socially attractive, less open to new experiences, more narcissistic and more extroverted than the same persons in photos taken by others.
From: Beware of Selfies: The Impact of Photo Type on Impression Formation Based on Social Networking Profiles. – PubMed – NCBI
Quick, remove that selfie from your Twitter and LinkedIn.
A great piece on the myths of neuroscience.
Some people learn best by doing, right? Others have a visual memory, and it’s important for them to see something depicted if they want to…
Source: Busting the ‘Neuromyths’ About How We Learn
A practical, hands on way to understand how the human brain works and apply that knowledge to User Experience and product design. Learn the psychological principles behind how our brain makes sense of the world and apply that to product and user interface design.
I am a trained, experienced teacher so expect to be sketching, designing and applying the psychology from the very start.
After the workshop you’ll be able to:
- Design products, apps and websites that match how people think and behave
- Find, understand, evaluate and apply psychology theory to digital product design
- Make better, informed design decisions and advocate to the wider team using psychology theory
Come to the workshop and you’ll able to put psychology into practice as soon as you get back to the office.
Learn more / Grab a ticket now
Some great ideas in there. As always be nice and use this stuff for good!
Source: Pricing Psychology: 10 Timeless Strategies to Increase Sales