On Behavior Change – Dan Lockton’s holy grail
Great interviews with Dan, one of the leading thinkers in behavioural change (good stuff like reducing carbon footprint). Lots in there about cognitive biases. This… Read More »On Behavior Change – Dan Lockton’s holy grail
“Academics found that bike racks where the poster was present had 62% fewer thefts than the previous year, while those without the poster saw thefts… Read More »
Cognitive Overhead, Or Why Your Product Isn’t As Simple As You Think
Nice little piece. Cognitive Overhead, Or Why Your Product Isn’t As Simple As You Think
We read sentences as we read comics
A good interview from Discover Magazine. They interview a researcher, Neil Cohn on his work on the neuroscience of reading comics. “evidence suggests that we… Read More »We read sentences as we read comics
The Reading Brain in the Digital Age: The Science of Paper versus Screens
Great in depth article on reading in the modern age. There’s been a real lack of research over the last 10 years or so on… Read More »The Reading Brain in the Digital Age: The Science of Paper versus Screens
BRAIN GAMES ARE BOGUS
You can put down that DS, brain training doesn’t work. Pretty definitive. “The answer, however, now appears to be a pretty firm no—at least, not… Read More »BRAIN GAMES ARE BOGUS
Ambiverts
I wrote last week about the problems with Myers Briggs personality tests, specifically when it comes to Extroversion and Introversion. This study couldn’t be timely.… Read More »Ambiverts