A good interview from Discover Magazine. They interview a researcher, Neil Cohn on his work on the neuroscience of reading comics.
“evidence suggests that we use the same cognitive process to make sense of comics as we do to read a sentence”
Or more interestingly vice versa. We read sentences as we read images linked into stories. We ‘visualise’ the meaning.
“I started making connections between what was going on in language and what was going on in comics,” Cohn says. A comic strip is a string of panels, just as a sentence is a string of words.”
This is really important for us designers and it shows the importance of how we integrate imagery and text to explain meaning.
Read the full article:
The Brain: The Charlie Brown Effect