This research suggests that there is a complicated relationship between mood and persuasion. We are driven to pay attention to information that is inconsistent with our current mood. In a positive mood, we pay careful attention to arguments that disagree with our beliefs. In a negative mood, we pay careful attention to arguments that agree with our beliefs.

And other good stuff in this article.

Mood and Persuasion from Psychology Today

Leave a Reply

Your email address will not be published. Required fields are marked *