“I’m a Mac” versus “I’m a PC”: Personality Differences between Mac and PC Users in a College Sample – Nevid – 2013 – Psychology & Marketing – Wiley Online Library

Mac people are less open to new experiences… “Personality traits may have more nuanced effects on brand choices, as shown by relationships between Neuroticism and… Read More »“I’m a Mac” versus “I’m a PC”: Personality Differences between Mac and PC Users in a College Sample – Nevid – 2013 – Psychology & Marketing – Wiley Online Library

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Psychology for Designers the book coming soon.  (via Twitter / FullCreamMilk: This is really happening …)

To be a designer means to be creative and it’s hard to be creative without finding pleasure in our work.  “Alain de Botton examines our… Read More »

[slideshare id=21504596&style=border:1px solid #CCC;border-width:1px 1px 0;margin-bottom:5px&sc=no] Hello FOWD NYC. (Source: http://www.slideshare.net/)

neuroimages: 4,000-year-old brain preserved after boiling in its own juices. Discover/ Altinoz et al. (2013)

A coercive monetization model depends on the ability to “trick” a person into making a purchase with incomplete information, or by hiding that information such… Read More »

Nice to see numbers against the theory. I’m not sure why they didn’t credit BJ Fogg, they’e his ideas after all.  My mistake they are… Read More »