Hello FOWD NYC.
A coercive monetization model depends on the ability to “trick” a person into making a purchase with incomplete information, or by hiding that information such that while it is technically available, the brain of the consumer does not access that information. Hiding a purchase can be as simple as disguising the relationship between the action and the cost
The clue is the word “tricks” in the title. Bad, bad, bad.
Nice to see numbers against the theory. I’m not sure why they didn’t credit
BJ Fogg, they’e his ideas after all.
Why would anyone sign up for such a raw deal? Research in psychology can help explain how payday lenders command such a powerful – and toxic – appeal. Payday lenders profit from people’s tendency to discount the future: distant rewards are worth less than immediate ones.
8 secrets writers use to trick the smartest readers into reading their writing