“I’m a Mac” versus “I’m a PC”: Personality Differences between Mac and PC Users in a College Sample – Nevid – 2013 – Psychology & Marketing – Wiley Online Library

Mac people are less open to new experiences…

“Personality traits may have more nuanced effects on brand choices, as shown by relationships between Neuroticism and greater importance placed on cost and lesser importance placed on ease of use. Openness to Experience was associated with greater importance placed on reliability and lesser importance placed on style.”

“I’m a Mac” versus “I’m a PC”: Personality Differences between Mac and PC Users in a College Sample – Nevid – 2013 – Psychology & Marketing – Wiley Online Library

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