The psychology of pricing
I talked about this a lot at my UX Bristol workshop last year. Neuroscience marketing reports a recent study on restaurant menus. Looking at how… Read More »The psychology of pricing
psychology
‘Evidence based design’ informed by the work of psychologists in architecture
ARCHITECTS HAVE BEEN talking for years about “biophilic” design, “evidence based” design, design informed by the work of psychologists. What can digital designers learn from… Read More »‘Evidence based design’ informed by the work of psychologists in architecture
We have only begun to tap into design’s real potential to serve as a tool for policymaking, governance, and social agendas. when used correctly, it… Read More »
The Expert’s Ear: Expertise And Aesthetic Judgments
“The first time I listened to Pinkerton, Weezer’s second studio album, I hated it. And so did almost everyone else. Rolling Stone readers ranked it… Read More »The Expert’s Ear: Expertise And Aesthetic Judgments
What Pricing Strategy Beats Discounts?
At the grimy end of psychology & design. What Pricing Strategy Beats Discounts?
The Behavioural Design Lab is a is a new initiative from the UK Design Council and Warwick Business School. It’s all about Big Psychology, setting… Read More »
The silent signals of body language. If you’ve read the book you’ll know this is where it all started for me. (via Silent Signals |… Read More »
Left Brain / Right Brain Myth
I’ve never been a fan of management & other pseudo psychology and the the left brain / right brain rubbish that is out there drives… Read More »Left Brain / Right Brain Myth