Psychological / Cognitive Biases in User Research
An old friend got in touch to ask about confirmation bias in user research and if I had any resources. I shared them with him… Read More »Psychological / Cognitive Biases in User Research
mrjoe
To our Brain Everything is a Location: A Unified Theory of Neuroscience
I graduated from my Neuroscience BSc back in 1998. The big takeaway from my degree was that as Francis Crick put it back in 1979… Read More »To our Brain Everything is a Location: A Unified Theory of Neuroscience
Sludge Detectives: The “Behavioural Economics Police” Take On Hotel Booking Sites
Love this. The term Sludge is a great one. Sludge highlights how companies and organizations can and are taking advantage of innate consumer traits and… Read More »Sludge Detectives: The “Behavioural Economics Police” Take On Hotel Booking Sites
Humans are Bad at Multitasking
Well of course we are. It’s never been about gender. People are just bad at multi-tasking but really at kidding ourselves we can multitask. Source:… Read More »Humans are Bad at Multitasking
The Amazing Psychology of Japanese Train Stations
There are some great behavioural nudges at Japanese (busiest in the world!) railway stations. Source: The Amazing Psychology of Japanese Train Stations – CityLab
Middle name initials enhance evaluations of intellectual performance
So now you know. Add that middle initial and look more clever… Middle name initials often appear in formal contexts, especially when people refer to… Read More »Middle name initials enhance evaluations of intellectual performance
Body Language Lessons from a Poker Pro
If you’ve been to one of my workshops you’ll know my obsession with body language. Here are some great tips: https://youtu.be/l-WNI7BJQbg via Swiss Miss
Specific parts of the brain do many things
A really interesting study looking at the different regions of the brain do many things, rather than the received wisdom that each brain region is… Read More »Specific parts of the brain do many things
The Neuroscience of Changing Your Mind
Great stuff. It explains why changing one’s mind is so hard. Xu hopes these insights into how difficult it is for the brain to amend… Read More »The Neuroscience of Changing Your Mind
What next for behavioural economics?
Tim Hartford takes a long hard look at Behavioural Economics. …there is something unnerving about a discipline in which our discoveries about the past do… Read More »What next for behavioural economics?