Listen to me on the Web Psychologist Podcast

I talk to Nathalie Nahai, the Web Psychologist on her podcast.

We talk about

  • The best way to research customers in a different culture or country
  • The role of UX in designing persuasive websites… and why I hate the term ‘persuasion’
  • Joe’s four rules for an ethical code of conduct:
    • Don’t lie
    • Don’t cheat
    • Don’t trick
    • Don’t encourage someone to do something they wouldn’t otherwise do
  • The difference between social psychology and cognitive psychology
  • Why psychology is a powerful tool for advocacy in design
  • How appearing cheap is generating sales for Money Saving Expert
  • Why conveying emotion through photography and content is so persuasive
  • The single most effective, easy way to boost your sales on your website!
  • How security and privacy seals can ruin your sales

Listen to the podcast

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