Why Behavior Change Apps Fail To Change Behavior

Here’s the rub:

Unfortunately, too many companies build their products betting users will do what they should or have to do, instead of what they want to do. They fail to change behaviors because they neglect to make their services enjoyable for its own sake, often asking users to learn new, unfamiliar actions instead of making old routines easier.”

Why Behavior Change Apps Fail To Change Behavior on TechCrunch


Why Behavior Change Apps Fail To Change Behavior

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