Tag Archives: psychology

If you’ve read the book you know I’ve been interested in the science of body language for many years. This video documentary (1.5 hours so make your self an nice cup of tea) gives a good overview of the psychology … Continue reading

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Nothing Personal: The questionable Myers-Briggs test

I’ve always had issue with Myers Briggs and this article from the Guardian rightly critiques the test. There is very little science behind MB. In fact it was developed by two non experts, the Guardian describes them as ‘Housewives’. It … Continue reading

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Certainly the future for design. Maybe without the crazy head gear. (via The film that reacts to your emotions)

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Digital Human: the psychology of digital

A great radio programme from Radio 4. “Aleks Krotoski charts how digital culture is moulding modern living. Each week join technology journalist Aleks Krotoski as she goes beyond the latest gadget or web innovation to understand what sort of world … Continue reading

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Why Americans Are the Weirdest People in the World

Henrich had thought he would be adding a small branch to an established tree of knowledge. It turned out he was sawing at the very trunk. At the heart of most of that research was the implicit assumption that the … Continue reading

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Is This How Memory Works? : A nice guide from Neuroskeptic

Far easier to get your head around than a text book… Is This How Memory Works? : A nice guide from Neuroskeptic

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Designing for Behavioral Change in Health

Designing applications to encourage a certain kind of behavior (especially with regards to health) is a rapidly emerging subfield of interaction design. Best practices are constantly evolving. With such a wide range of proven applications – from fitness monitoring wristbands … Continue reading

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When To Go With Your Gut

Or reasoned vs emotional decision making. I’d argue the there is little difference. On the whole your a problem solved by gut feel vs your reasoned response will often result in the same decision. It’ll just be a hell of … Continue reading

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Cognitive Biases: Why We Make Irrational Decisions

A great overview of some of the top cognitive biases we can use to design for behaviour. A cognitive bias is pattern of behaviour or judgment can happen given a certain set of conditions. They can be used for good … Continue reading

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The psychology of pricing

I talked about this a lot at my UX Bristol workshop last year. Neuroscience marketing reports a recent study on restaurant menus. Looking at how presenting the price influenced sales. The researchers tried the following: Numerical with Dollar Sign: $12.00 … Continue reading

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