Tag Archives: psychology

We read sentences as we read comics

A good interview from Discover Magazine. They interview a researcher, Neil Cohn on his work on the neuroscience of reading comics. “evidence suggests that we use the same cognitive process to make sense of comics as we do to read … Continue reading

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The Reading Brain in the Digital Age: The Science of Paper versus Screens

Great in depth article on reading in the modern age. There’s been a real lack of research over the last 10 years or so on the differences between reading on paper and reading online. -We read like we perceive the … Continue reading

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BRAIN GAMES ARE BOGUS

You can put down that DS, brain training doesn’t work. Pretty definitive. “The answer, however, now appears to be a pretty firm no—at least, not through brain training. A pair of scientists in Europe recently gathered all of the best … Continue reading

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Ambiverts

I wrote last week about the problems with Myers Briggs personality tests, specifically when it comes to Extroversion and Introversion. This study couldn’t be timely. Move Over Extroverts, Here Come the Ambiverts

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This gallery contains 1 photo.

Just some pretty brain pictures because I can. neuroimages:

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I talk in Psychology for Designers about the tension between art and science in design and how 99% of the time the science backs up the art. The poet Goethe described the psychology of colour two hundred years ago only … Continue reading

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Popular neuroscience myths / or why we shouldn’t beleive everything we read about the brain

Some great insights, particularly around folk psychology from the Guardian. FOLK NEUROSCIENCE Popular misconceptions ■ The “left-brain” is rational, the “right-brain” is creative The hemispheres have different specialisations (the left usually has key language areas, for example) but there is … Continue reading

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A wonderful essay on design (that touches on psychology)

Make yourself a nice cup of tea and spend 15 minutes reading Learning to see by iA.

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The Sneaky Psychology Of Advertising

I have issues with the dark side of applied psychology in design. I’ve written and spoken about it at length. I have one rule: design to make people’s lives better. I expand on this in the book and offer an … Continue reading

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Going from free to paid is unforgivable

There’s a message in here for internet businesses. During World War II the Red Cross gave free coffee and donuts to US soldiers. Then in 1942 they started charging for the donuts. It created bad feeling that has lasted 70 … Continue reading

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