Tag Archives: psychology

Fooled By Your Own Brain

A well written, interesting article covering some basics of perception and how easy it is to fool us humans. Fooled By Your Own Brain

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Some useful stuff from Google Google I/O 2013 – Cognitive Science and Design (by GoogleDevelopers) “This session will provide an in-depth look at human perception and cognition, and its implications for interactive and visual design. The human brain is purely … Continue reading

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Future of Web Design Workshop Slides, Notes and Handouts

Here’s all the stuff from the Psychology for Designers workshop Dave Ellender and I ran at Future of Web Design in May. Slides & notes (PDF 22Mb) Handouts (PDF 3Mb) Links to all the studies we talked about are on … Continue reading

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Experts in Human Emotion

A great set of videos from experts in human emotion. Highlights include: -What is an emotion? -Emotion and judgment -Pleasure and reward in the brain -Emotion and cognition There are loads to look through. Experts in Human Emotion video series

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Restaurant menu psychology: tricks to make us order more

More restaurant menu ‘tricks’. From wine-appropriate music to authentic-sounding foreign names, restaurateurs have many ways to persuade diners into ordering high-profit meals Restaurant menu psychology: tricks to make us order more

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Google’s Dead-Simple Tool For Making UX Decisions

It starts with a mindset, that every design decision they make affects user emotion in a positive or negative way. Obviously, that means iteration needs to tip the scales to positive emotions, and to do that, the team follows the … Continue reading

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How We See Colour

Little article on the Symantec blog How we see colour. How We See Colour

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Employers love personality tests. But what do they really reveal?

I’ve never been a big fan of personality tests. Malcolm Gladwell describes the problem with them far better than I could. Employers love personality tests. But what do they really reveal?

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This research suggests that there is a complicated relationship between mood and persuasion. We are driven to pay attention to information that is inconsistent with our current mood. In a positive mood, we pay careful attention to arguments that disagree … Continue reading

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“Academics found that bike racks where the poster was present had 62% fewer thefts than the previous year, while those without the poster saw thefts rise by 63%.” Eye Poster Puts Off Bike Thieves It’s all in the eyes.

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