Tim Hartford looks at the 99p question. Do prices that end in 99p actually sell more than round numbers?
"It blew my mind."
"Doesn’t just reel off studies, but teaches you how to research for yourself. Wonderful."
"Definitely worth checking out, for both designers and developers. Easy to read, and full of useful links and examples."
"I bought it. And I'm not even a designer."
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About / contact Joe Leech @mrjoe on Twitter
Learn psychology theory and how to apply it to design and user experience.
Psychology for Design and UX the Workshop