Rather basic, but gets the key points across. Navigating The Gender Divide to Persuade your Visitors to Buy.
"It blew my mind."
"Doesn’t just reel off studies, but teaches you how to research for yourself. Wonderful."
"Definitely worth checking out, for both designers and developers. Easy to read, and full of useful links and examples."
"I bought it. And I'm not even a designer."
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About / contact Joe Leech @mrjoe on Twitter
Learn psychology theory and how to apply it to design and user experience.
Psychology for Design and UX the Workshop