Showing an image of the brain in an article means we rate it’s credibility higher

brain scan

Brain images are believed to have a particularly persuasive influence on the public perception of research on cognition. Three experiments are reported showing that presenting brain images with articles summarizing cognitive neuroscience research resulted in higher ratings of scientific reasoning for arguments made in those articles, as compared to articles accompanied by bar graphs, a topographical map of brain activation, or no image.

Scary stuff, are we really that gullible?

Original study: Seeing is believing: The effect of brain images

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