Future of Web Design Workshop Slides, Notes and Handouts

Here’s all the stuff from the Psychology for Designers workshop Dave Ellender and I ran at Future of Web Design in May.

Links to all the studies we talked about are on Delicious.

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Experts in Human Emotion

A great set of videos from experts in human emotion.

Highlights include:
-What is an emotion?
-Emotion and judgment
-Pleasure and reward in the brain
-Emotion and cognition

There are loads to look through.
Experts in Human Emotion video series

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Restaurant menu psychology: tricks to make us order more

More restaurant menu ‘tricks’.

Restaurant menu psychology: tricks to make us order more

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I don’t know about you, but to me Wednesday is sun-shiney yellow. Tuesday is hunter green, Thursday purple-ish blue and Friday a deep red. Monday is white, a blank slate and a chance for a new week, whereas Saturday is sparkly black. Sunday is gray, the depressing slouch towards the beginning of the work-week, but also a convenient mix of Saturday and Monday.

Many Designers hear, touch and taste in colour, a phenomenon called synesthesia.

Hearing, Touching and Tasting in Color | Mind Read | Learn Science at Scitable

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[Google} Glass may inadvertently disrupt a crucial cognitive capacity, with potentially dangerous consequences.

Why the Google team didn’t take psychology into account when designing Glass, Cognitive Load.
Google Glass May Be Hands-Free, But Not Brain-Free – NYTimes.com
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Google’s Dead-Simple Tool For Making UX Decisions

Interesting application of psychology theory to make design decisions. Good work Google.

Google’s Dead-Simple Tool For Making UX Decisions
Google’s Dead-Simple Tool For Making UX Decisions

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How We See Colour

Little article on the Symantec blog How we see colour.

How We See Colour

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Four good examples of how to use psychology in design from Wired magazine (Via Pierce).

1. The Mere Availability Effect
2. Habituation and Defaults
3. Social Proof and Contagion
4. Customer Loyalty

(via Digital Marketing and Behavioural Economics – Pierce Communications)

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Employers love personality tests. But what do they really reveal?

I’ve never been a big fan of personality tests.

Malcolm Gladwell describes the problem with them far better than I could.

Employers love personality tests. But what do they really reveal?

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Psychology for designers or 3 predictions from psychology for the future of web design by @mrjoe from cxpartners

My slides from the Future of Web Design London conference last week.

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