“If you’re like the vast majority of Köhler’s respondents, you’re compelled by the idea that malumas are soft and rounded (like the shape on the left), whereas taketes are sharp and jagged (like that on the right). As Köhler showed, words carry hidden baggage that may play at least some role in shaping thought. What’s surprising, perhaps, is how profoundly a single word can shape material outcomes over time.”
“This session will provide an in-depth look at human perception and cognition, and its implications for interactive and visual design. The human brain is purely treated as an information processing machine, and we will teach the audience its attributes, its advantages, its limitations, and generally how to hack it. While the content will provide a deep review of recent cognitive science research, everything presented will also be grounded in example design work taken from a range of Google applications and platforms. Specific topics will include: edge detection, gestalt laws of grouping, peripheral vision, geons and object recognition, facial recognition, color deficiencies, change blindness, flow, attention, cognitive load balancing, and the perception of time.’
I don’t know about you, but to me Wednesday is sun-shiney yellow. Tuesday is hunter green, Thursday purple-ish blue and Friday a deep red. Monday is white, a blank slate and a chance for a new week, whereas Saturday is sparkly black. Sunday is gray, the depressing slouch towards the beginning of the work-week, but also a convenient mix of Saturday and Monday.
Many Designers hear, touch and taste in colour, a phenomenon called synesthesia.
It starts with a mindset, that every design decision they make affects user emotion in a positive or negative way. Obviously, that means iteration needs to tip the scales to positive emotions, and to do that, the team follows the guiding rationale of psychologist Barbara L. Fredrickson, who discovered that it takes three positive emotions to outweigh every negative one.
Interesting application of psychology theory to make design decisions. Good work Google.