This Is Your Brain on Coffee

Good to know what the good stuff does to our brains.

This Is Your Brain on Coffee

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Some useful stuff from Google

Google I/O 2013 – Cognitive Science and Design (by GoogleDevelopers)

“This session will provide an in-depth look at human perception and cognition, and its implications for interactive and visual design. The human brain is purely treated as an information processing machine, and we will teach the audience its attributes, its advantages, its limitations, and generally how to hack it. While the content will provide a deep review of recent cognitive science research, everything presented will also be grounded in example design work taken from a range of Google applications and platforms. Specific topics will include: edge detection, gestalt laws of grouping, peripheral vision, geons and object recognition, facial recognition, color deficiencies, change blindness, flow, attention, cognitive load balancing, and the perception of time.’

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Future of Web Design Workshop Slides, Notes and Handouts

Here’s all the stuff from the Psychology for Designers workshop Dave Ellender and I ran at Future of Web Design in May.

Links to all the studies we talked about are on Delicious.

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Experts in Human Emotion

A great set of videos from experts in human emotion.

Highlights include:
-What is an emotion?
-Emotion and judgment
-Pleasure and reward in the brain
-Emotion and cognition

There are loads to look through.
Experts in Human Emotion video series

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Restaurant menu psychology: tricks to make us order more

More restaurant menu ‘tricks’.

Restaurant menu psychology: tricks to make us order more

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I don’t know about you, but to me Wednesday is sun-shiney yellow. Tuesday is hunter green, Thursday purple-ish blue and Friday a deep red. Monday is white, a blank slate and a chance for a new week, whereas Saturday is sparkly black. Sunday is gray, the depressing slouch towards the beginning of the work-week, but also a convenient mix of Saturday and Monday.

Many Designers hear, touch and taste in colour, a phenomenon called synesthesia.

Hearing, Touching and Tasting in Color | Mind Read | Learn Science at Scitable

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[Google} Glass may inadvertently disrupt a crucial cognitive capacity, with potentially dangerous consequences.

Why the Google team didn’t take psychology into account when designing Glass, Cognitive Load.
Google Glass May Be Hands-Free, But Not Brain-Free – NYTimes.com
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Google’s Dead-Simple Tool For Making UX Decisions

Interesting application of psychology theory to make design decisions. Good work Google.

Google’s Dead-Simple Tool For Making UX Decisions
Google’s Dead-Simple Tool For Making UX Decisions

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How We See Colour

Little article on the Symantec blog How we see colour.

How We See Colour

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Four good examples of how to use psychology in design from Wired magazine (Via Pierce).

1. The Mere Availability Effect
2. Habituation and Defaults
3. Social Proof and Contagion
4. Customer Loyalty

(via Digital Marketing and Behavioural Economics – Pierce Communications)

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