8 secrets writers use to trick the smartest readers into reading their writing
The Guardian launch a new psychology and neuroscience blog.
Over the last few years there has been a trend of using psychology to influence, nudge, coerce and sometimes trick people into doing something they may not otherwise do.
Quoting myself from an article in this month’s Digital Arts Magazine.
Off means on! This is actually a great example of what I define as a Dark Pattern. It’s a user interface that uses manipulative techniques to get users to do things they would not otherwise have done.
More great stuff from Harry Brignull.
Read the full article, it’s a great example of how evil in design comes about The slippery slope
I’ve an interview with Harry coming up in next month’s .net magazine. He’s done more than anybody to highlight evil within design.