Psychology for Designers the book coming soon.
To be a designer means to be creative and it’s hard to be creative without finding pleasure in our work.
“Alain de Botton examines our ideas of success and failure — and questions the assumptions underlying these two judgments. Is success always earned? Is failure? He makes an eloquent, witty case to move beyond snobbery to find true pleasure in our work.”
A coercive monetization model depends on the ability to “trick” a person into making a purchase with incomplete information, or by hiding that information such that while it is technically available, the brain of the consumer does not access that information. Hiding a purchase can be as simple as disguising the relationship between the action and the cost
The clue is the word “tricks” in the title. Bad, bad, bad.
Nice to see numbers against the theory. I’m not sure why they didn’t credit
BJ Fogg, they’e his ideas after all.