Here’s the rub:
“Unfortunately, too many companies build their products betting users will do what they should or have to do, instead of what they want to do. They fail to change behaviors because they neglect to make their services enjoyable for its own sake, often asking users to learn new, unfamiliar actions instead of making old routines easier.”
Why Behavior Change Apps Fail To Change Behavior on TechCrunch
Why Behavior Change Apps Fail To Change Behavior
Nice to see numbers against the theory. I’m not sure why they didn’t credit
BJ Fogg, they’e his ideas after all.
My mistake they are Cialdini’s Six Principles of Influence. Thanks Miss Hilde for the correction.
(via The Psychology of Social Commerce [Infographic] | eCommerce Best Practices)
Some good tips to improve creativity.
A guide to creativity
“The poor data and shoddy logic behind a hyped business boom.”
Basically, no. Couldn’t agree more.
Poor data, secret analysis, and logical errors: Does Neuromarketing work?
(PDF) Why we love our things. Great insights for product designers.
The psychology of stuff and things
The spaces we occupy shape who we are and how we behave. Make that perfect design space and your designs will be better.
The Perfect Workspace (According to Science)