An interesting read on data gathering to understand behaviour.
Large-scale surveys are useful but if we are serious about changing behaviours, we must use every tool to understand human complexity
Why you might ask;
One of the key takeaways from the new science is how woefully ill-equipped people are when it comes to reliably reporting our attitudes, values and behaviours. The ease with which we deceive ourselves and others to protect external perceptions and internal consistency is well documented.
What’s a designer to do?
By engaging collaborative “teams” of consumers in creative problem-solving processes, you allow participants to “think with their hands” and unlock insight often left untouched by traditional methodologies.
“The mere presence of other people can boost your performance.
One the earliest findings in social psychology was the “social facilitation” effect – the way the mere presence of other people engaged in the same task as us can boost our motivation.” And more gems…
“If you’re like the vast majority of Köhler’s respondents, you’re compelled by the idea that malumas are soft and rounded (like the shape on the left), whereas taketes are sharp and jagged (like that on the right). As Köhler showed, words carry hidden baggage that may play at least some role in shaping thought. What’s surprising, perhaps, is how profoundly a single word can shape material outcomes over time.”
“This session will provide an in-depth look at human perception and cognition, and its implications for interactive and visual design. The human brain is purely treated as an information processing machine, and we will teach the audience its attributes, its advantages, its limitations, and generally how to hack it. While the content will provide a deep review of recent cognitive science research, everything presented will also be grounded in example design work taken from a range of Google applications and platforms. Specific topics will include: edge detection, gestalt laws of grouping, peripheral vision, geons and object recognition, facial recognition, color deficiencies, change blindness, flow, attention, cognitive load balancing, and the perception of time.’