Why would anyone sign up for such a raw deal? Research in psychology can help explain how payday lenders command such a powerful – and toxic – appeal. Payday lenders profit from people’s tendency to discount the future: distant rewards are worth less than immediate ones.
8 secrets writers use to trick the smartest readers into reading their writing
The Guardian launch a new psychology and neuroscience blog.
Over the last few years there has been a trend of using psychology to influence, nudge, coerce and sometimes trick people into doing something they may not otherwise do.
Quoting myself from an article in this month’s Digital Arts Magazine.