Mac people are less open to new experiences…
“Personality traits may have more nuanced effects on brand choices, as shown by relationships between Neuroticism and greater importance placed on cost and lesser importance placed on ease of use. Openness to Experience was associated with greater importance placed on reliability and lesser importance placed on style.”
“I’m a Mac” versus “I’m a PC”: Personality Differences between Mac and PC Users in a College Sample – Nevid – 2013 – Psychology & Marketing – Wiley Online Library
Psychology for Designers the book coming soon.
(via Twitter / FullCreamMilk: This is really happening …)
A great academic resource for Human Computer Interaction (HCI)
If you’ve read my book you’ll know HCI is the academic arm of UX and incorporates elements from cognitive psychology.
The Encyclopedia of Human-Computer Interaction, 2nd Ed
To be a designer means to be creative and it’s hard to be creative without finding pleasure in our work.
“Alain de Botton examines our ideas of success and failure — and questions the assumptions underlying these two judgments. Is success always earned? Is failure? He makes an eloquent, witty case to move beyond snobbery to find true pleasure in our work.”
(via Alain de Botton: A kinder, gentler philosophy of success | Video on TED.com)
Here’s the rub:
“Unfortunately, too many companies build their products betting users will do what they should or have to do, instead of what they want to do. They fail to change behaviors because they neglect to make their services enjoyable for its own sake, often asking users to learn new, unfamiliar actions instead of making old routines easier.”
Why Behavior Change Apps Fail To Change Behavior on TechCrunch
Why Behavior Change Apps Fail To Change Behavior
Nice to see numbers against the theory. I’m not sure why they didn’t credit
BJ Fogg, they’e his ideas after all.
My mistake they are Cialdini’s Six Principles of Influence. Thanks Miss Hilde for the correction.
(via The Psychology of Social Commerce [Infographic] | eCommerce Best Practices)