Rather basic, but gets the key points across.
Navigating The Gender Divide to Persuade your Visitors to Buy.
It turns out we learn things just as well without a picture helping us to understand it, well only if it’s repeated.
I talk about this and other design science in my workshop. It’s a compelling idea for designers and marketers, a simple way to encourage behaviour.
If you’ve been to the Psychology for Designers Workshops you’ll know all about cognitive biases and how to use them (ethically) in design.
Or why we should reduce cognitive load or design for less thinking:
In my MSc Thesis I looked at happiness and design with kids. I used the Pollyanna effect. That is, we remember experiences that are happy more readily than experiences that are not.
Back to this article, the authors look at why some websites make us happy and go on to offer three principles of happy design.