Anchoring or How many police officers are in France?

Really clever little study showing how anchoring works, useful for pricing on eCommerce sites.

Anchoring or How many police officers are in France?

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Psychology for Designers is back on sale.

Tuesday 8th April. 5pm

Sadly my publisher Five Simple Steps has closed it’s doors. But don’t worry you can still buy the book.

Buy Psychology For Designers for £2.75

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Why so much “science” used in design is bullshit

Great insightful article. If you read my book I tell you how to read a scientific paper so this stuff is less likely to happen to you…

Why so much “science” used in design is bullshit

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Daniel Kahneman changed the way we think about thinking. But what do other thinkers think of him?

Thinking, Fast and Slow by Daniel Kahneman was the book that started behavioural economics and an essential for the designer interested in psychology.

Thinking, Fast and Slow on Amazon

Daniel Kahneman changed the way we think about thinking. But what do other thinkers think of him?

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Is social networking making us stupid?

Is social networking making us stupid?

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if you reframe the traditional view of how the cortex is organized. As I mentioned, the primary visual cortex has typically been thought of as the region that processes input from the eyes. But what if instead it was a region that processed information about shape, no matter what organ that information came from? Most of the time, shape information comes from the eyes, but sometimes—such as in this experiment—it can come from touch. Similarly, the primary auditory cortex might not be tailored for interpreting sounds, per se, but rather frequency information of any kind, including but not limited to sounds.

This is interesting stuff indeed. Shape is processed in the visual cortex but with input from other senses. The same is true of frequency, be that sound or taps on the skin.

For us designers it allows us to move beyond the sense we can interact with, vision and sound. Movement and animation can help us tap into other ‘senses’.

Feel the Noise – Phenomena: Only Human

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The Psychology of Waiting, Loading Animations, and Facebook

Not sure I agree with the conclusion but interesting none the less.

The Psychology of Waiting, Loading Animations, and Facebook

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Science is not the Enemy of the Humanities

Wonderful essay from Steve Pinker.

Science is not the Enemy of the Humanities

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Just fifteen minutes of mindfulness meditation can improve your decision making

Chill out and be a better designer.

Just fifteen minutes of mindfulness meditation can improve your decision making

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“I’m a Mac” versus “I’m a PC”: Personality Differences between Mac and PC Users in a College Sample – Nevid – 2013 – Psychology & Marketing – Wiley Online Library

Mac people are less open to new experiences…

“Personality traits may have more nuanced effects on brand choices, as shown by relationships between Neuroticism and greater importance placed on cost and lesser importance placed on ease of use. Openness to Experience was associated with greater importance placed on reliability and lesser importance placed on style.”

“I’m a Mac” versus “I’m a PC”: Personality Differences between Mac and PC Users in a College Sample – Nevid – 2013 – Psychology & Marketing – Wiley Online Library

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