I talk about this and other design science in my workshop. It’s a compelling idea for designers and marketers, a simple way to encourage behaviour.
If you’ve been to the Psychology for Designers Workshops you’ll know all about cognitive biases and how to use them (ethically) in design.
Or why we should reduce cognitive load or design for less thinking:
In my MSc Thesis I looked at happiness and design with kids. I used the Pollyanna effect. That is, we remember experiences that are happy more readily than experiences that are not.
Back to this article, the authors look at why some websites make us happy and go on to offer three principles of happy design.
In the book I talk about the detail of reading an academic psychology paper. The sections, the order to read it in and how to evaluate the the validity of the findings.
Harvard have published this great 2 page guide on how to read a paper. There are some gems in there especially around reading a paper with creativity.
I’ve written here before about the huge problems with the Myers Briggs personality test.
Vox have just published this article taking apart the test and showing how pointless is actually is.
Death to bullshit science.