A nice little article with examples of using this Psychology theory in UX and design.
Social Proof in the User Experience.
In my MSc Thesis I looked at happiness and design with kids. I used the Pollyanna effect. That is, we remember experiences that are happy more readily than experiences that are not.
Back to this article, the authors look at why some websites make us happy and go on to offer three principles of happy design.
In the book I talk about the detail of reading an academic psychology paper. The sections, the order to read it in and how to evaluate the the validity of the findings.
Harvard have published this great 2 page guide on how to read a paper. There are some gems in there especially around reading a paper with creativity.
I’ve written here before about the huge problems with the Myers Briggs personality test.
Vox have just published this article taking apart the test and showing how pointless is actually is.
Death to bullshit science.
I talk to Nathalie Nahai, the Web Psychologist on her podcast.
We talk about
- The best way to research customers in a different culture or country
- The role of UX in designing persuasive websites… and why I hate the term ‘persuasion’
- Joe’s four rules for an ethical code of conduct:
- Don’t lie
- Don’t cheat
- Don’t trick
- Don’t encourage someone to do something they wouldn’t otherwise do
- The difference between social psychology and cognitive psychology
- Why psychology is a powerful tool for advocacy in design
- How appearing cheap is generating sales for Money Saving Expert
- Why conveying emotion through photography and content is so persuasive
- The single most effective, easy way to boost your sales on your website!
- How security and privacy seals can ruin your sales
A few short weeks ago I ran a day’s workshop on Psychology for Designers at the wonderful Smashing Conference in Oxford. I spoke about how psychology can make your designs better and you a better designer.
Links to all the theories, ideas and things we talked about. To search for specific stuff use the tag uxcogpsy + the keyword you are looking for.
And of course my book, only £2.75/$5.