Rather basic, but gets the key points across.
Navigating The Gender Divide to Persuade your Visitors to Buy.
A picture is worth a thousand words—or is it?
It turns out we learn things just as well without a picture helping us to understand it, well only if it’s repeated.
A picture is worth a thousand words—or is it? – Psychonomic Society.
Does subliminal advertising actually work?
BBC News – Does subliminal advertising actually work?.
I talk about this and other design science in my workshop. It’s a compelling idea for designers and marketers, a simple way to encourage behaviour.
The 12 cognitive biases that prevent you from being rational
The 12 cognitive biases that prevent you from being rational.
If you’ve been to the Psychology for Designers Workshops you’ll know all about cognitive biases and how to use them (ethically) in design.
Cognition & The Intrinsic User Experience
Or why we should reduce cognitive load or design for less thinking:
Social Proof in the User Experience
A nice little article with examples of using this Psychology theory in UX and design.
Social Proof in the User Experience.
The Science of Happy Design
In my MSc Thesis I looked at happiness and design with kids. I used the Pollyanna effect. That is, we remember experiences that are happy more readily than experiences that are not.
Back to this article, the authors look at why some websites make us happy and go on to offer three principles of happy design.
How to read an academic paper like they do at Harvard
In the book I talk about the detail of reading an academic psychology paper. The sections, the order to read it in and how to evaluate the the validity of the findings.
Harvard have published this great 2 page guide on how to read a paper. There are some gems in there especially around reading a paper with creativity.
