“…the growing chorus of neuro-critics are half right: our early-twenty-first-century world truly is filled with brain porn, with sloppy reductionist thinking and an unseemly lust for neuroscientific explanations. But the right solution is not to abandon neuroscience altogether, it’s to better understand what neuroscience can and cannot tell us, and why.”
Read more: http://www.newyorker.com/online/blogs/newsdesk/2012/12/what-neuroscience-really-teaches-us-and-what-it-doesnt.html#ixzz2DzA4BZzN
A useful site with some good examples of application of psychology theory.
The three links half way down the page, Learning Theories, Domains and Concepts are where the good stuff is.
Theory in Practice
A paper looking at the history and future of behavioural economics.
Behavioural Economics; past present and future