How memory works or 10 things most people get wrong about memory

A great introduction to memory from PsyBlog:

How Memory Works: 10 Things Most People Get Wrong

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Left Brain / Right Brain Myth

I’ve never been a fan of management & other pseudo psychology and the the left brain / right brain rubbish that is out there drives me mad.

Back in 1987 this was a myth. Fast forward 25 years and it’s still a myth.

Here’s the abstract from the paper:

[This paper ] reviews research on the functional differences between the 2 hemispheres of the human brain and finds that such claims represent a hemisphere mythology that is contradicted by research on the nature of the differences between the hemispheres.

Let me say it again, there is no evidence that difference between the left/right sides of the brain has any effect on behaviour. It’s a myth, a fallacy. Designers you are not left brained any more than developers are right brained.

In fact the length of our fingers is better indicator of behaviour.

From Left brain/right brain mythology and implications for management and training. Terence Hines (1987)
JSTOR: The Academy of Management Review, Vol. 12, No. 4 (Oct., 1987), pp. 600-606 (Requires free registration to read).

Here’s an example of the myth in action from Mercedes Benz:

image

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Insightful stuff.

“…the growing chorus of neuro-critics are half right: our early-twenty-first-century world truly is filled with brain porn, with sloppy reductionist thinking and an unseemly lust for neuroscientific explanations. But the right solution is not to abandon neuroscience altogether, it’s to better understand what neuroscience can and cannot tell us, and why.”

Read more: http://www.newyorker.com/online/blogs/newsdesk/2012/12/what-neuroscience-really-teaches-us-and-what-it-doesnt.html#ixzz2DzA4BZzN

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Tim Hartford looks at the 99p question. Do prices that end in 99p actually sell more than round numbers?

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How supermarkets use psychology.

via The secrets of our supermarkets – The Independent

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Theory in Practice

A useful site with some good examples of application of psychology theory.

The three links half way down the page, Learning Theories, Domains and Concepts are where the good stuff is.

Theory in Practice

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How to write a research paper great for readers too

Useful for those of us who read them

How to write a research paper great for readers too

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Behavioural Economics; past present and future

A paper looking at the history and future of behavioural economics.

Behavioural Economics; past present and future

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The Brain Lady recommends some great pop psychology books

All big psychology, all good.

The Brain Lady recommends some great pop psychology books

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