A great introduction to memory from PsyBlog:
I’ve never been a fan of management & other pseudo psychology and the the left brain / right brain rubbish that is out there drives me mad.
Back in 1987 this was a myth. Fast forward 25 years and it’s still a myth.
Here’s the abstract from the paper:
[This paper ] reviews research on the functional differences between the 2 hemispheres of the human brain and finds that such claims represent a hemisphere mythology that is contradicted by research on the nature of the differences between the hemispheres.
Let me say it again, there is no evidence that difference between the left/right sides of the brain has any effect on behaviour. It’s a myth, a fallacy. Designers you are not left brained any more than developers are right brained.
From Left brain/right brain mythology and implications for management and training. Terence Hines (1987)
JSTOR: The Academy of Management Review, Vol. 12, No. 4 (Oct., 1987), pp. 600-606 (Requires free registration to read).
Here’s an example of the myth in action from Mercedes Benz:
“…the growing chorus of neuro-critics are half right: our early-twenty-first-century world truly is filled with brain porn, with sloppy reductionist thinking and an unseemly lust for neuroscientific explanations. But the right solution is not to abandon neuroscience altogether, it’s to better understand what neuroscience can and cannot tell us, and why.”
Tim Hartford looks at the 99p question. Do prices that end in 99p actually sell more than round numbers?