More restaurant menu ‘tricks’.
From wine-appropriate music to authentic-sounding foreign names, restaurateurs have many ways to persuade diners into ordering high-profit meals
I don’t know about you, but to me Wednesday is sun-shiney yellow. Tuesday is hunter green, Thursday purple-ish blue and Friday a deep red. Monday is white, a blank slate and a chance for a new week, whereas Saturday is sparkly black. Sunday is gray, the depressing slouch towards the beginning of the work-week, but also a convenient mix of Saturday and Monday.
Many Designers hear, touch and taste in colour, a phenomenon called synesthesia.
[Google} Glass may inadvertently disrupt a crucial cognitive capacity, with potentially dangerous consequences.
Four good examples of how to use psychology in design from Wired magazine (Via Pierce).
1. The Mere Availability Effect
2. Habituation and Defaults
3. Social Proof and Contagion
4. Customer Loyalty
My slides from the Future of Web Design London conference last week.
This research suggests that there is a complicated relationship between mood and persuasion. We are driven to pay attention to information that is inconsistent with our current mood. In a positive mood, we pay careful attention to arguments that disagree with our beliefs. In a negative mood, we pay careful attention to arguments that agree with our beliefs.
And other good stuff in this article.