I’ve never been a big fan of personality tests.
Malcolm Gladwell describes the problem with them far better than I could.
My slides from the Future of Web Design London conference last week.
This research suggests that there is a complicated relationship between mood and persuasion. We are driven to pay attention to information that is inconsistent with our current mood. In a positive mood, we pay careful attention to arguments that disagree with our beliefs. In a negative mood, we pay careful attention to arguments that agree with our beliefs.
And other good stuff in this article.
The Complexity of “Simple” Tasks
Good examples of how to analyse procedural knowledge with task analysis.
Hermann’s Grid the real story as to why we see the phantom dots.
“Academics found that bike racks where the poster was present had 62% fewer thefts than the previous year, while those without the poster saw thefts rise by 63%.”
It’s all in the eyes.
A good interview from Discover Magazine. They interview a researcher, Neil Cohn on his work on the neuroscience of reading comics.
“evidence suggests that we use the same cognitive process to make sense of comics as we do to read a sentence”
Or more interestingly vice versa. We read sentences as we read images linked into stories. We ‘visualise’ the meaning.
“I started making connections between what was going on in language and what was going on in comics,” Cohn says. A comic strip is a string of panels, just as a sentence is a string of words.”
This is really important for us designers and it shows the importance of how we integrate imagery and text to explain meaning.
Read the full article:
The Brain: The Charlie Brown Effect