Psychology for designers or 3 predictions from psychology for the future of web design by @mrjoe from cxpartners

My slides from the Future of Web Design London conference last week.

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This research suggests that there is a complicated relationship between mood and persuasion. We are driven to pay attention to information that is inconsistent with our current mood. In a positive mood, we pay careful attention to arguments that disagree with our beliefs. In a negative mood, we pay careful attention to arguments that agree with our beliefs.

And other good stuff in this article.

Mood and Persuasion from Psychology Today

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The Complexity of “Simple” Tasks

Good examples of how to analyse procedural knowledge with task analysis.

(via The Complexity of “Simple” Tasks)

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On Behavior Change – Dan Lockton’s holy grail

Great interviews with Dan, one of the leading thinkers in behavioural change (good stuff like reducing carbon footprint).

Lots in there about cognitive biases.

This quote resonates with me “..that’s my Holy Grail: co-created, co-designed behaviour change that actually helps people.”

Always be nice.

On Behavior Change – Dan Lockton’s holy grail

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Hermann’s Grid the real story as to why we see the phantom dots.

(via Grid Illusions: Hermann Grid)

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“Academics found that bike racks where the poster was present had 62% fewer thefts than the previous year, while those without the poster saw thefts rise by 63%.”

Eye Poster Puts Off Bike Thieves

It’s all in the eyes.

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Cognitive Overhead, Or Why Your Product Isn’t As Simple As You Think

Nice little piece.

Cognitive Overhead, Or Why Your Product Isn’t As Simple As You Think

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We read sentences as we read comics

charlie brown

A good interview from Discover Magazine. They interview a researcher, Neil Cohn on his work on the neuroscience of reading comics.

“evidence suggests that we use the same cognitive process to make sense of comics as we do to read a sentence”

Or more interestingly vice versa. We read sentences as we read images linked into stories. We ‘visualise’ the meaning.

“I started making connections between what was going on in language and what was going on in comics,” Cohn says. A comic strip is a string of panels, just as a sentence is a string of words.”

This is really important for us designers and it shows the importance of how we integrate imagery and text to explain meaning.

Read the full article:
The Brain: The Charlie Brown Effect

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The Reading Brain in the Digital Age: The Science of Paper versus Screens

Great in depth article on reading in the modern age.

There’s been a real lack of research over the last 10 years or so on the differences between reading on paper and reading online.

-We read like we perceive the world, in 3 dimensions. Paper offers more cues like position on a page within a book that aid recall and navigation of the text
-Screens cause reading fatigue due to the light they produce, eInk does not
-Comprehension of a written text is the same on paper and eInk but less on (LCD) screen (maybe due to fatigue)

Read the full article, it’s a good one.

The Reading Brain in the Digital Age: The Science of Paper versus Screens

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BRAIN GAMES ARE BOGUS

You can put down that DS, brain training doesn’t work. Pretty definitive.

“The answer, however, now appears to be a pretty firm no—at least, not through brain training. A pair of scientists in Europe recently gathered all of the best research—twenty-three investigations of memory training by teams around the world—and employed a standard statistical technique (called meta-analysis) to settle this controversial issue. The conclusion: the games may yield improvements in the narrow task being trained, but this does not transfer to broader skills like the ability to read or do arithmetic, or to other measures of intelligence.”

BRAIN GAMES ARE BOGUS

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