On Behavior Change – Dan Lockton’s holy grail

Great interviews with Dan, one of the leading thinkers in behavioural change (good stuff like reducing carbon footprint).

Lots in there about cognitive biases.

This quote resonates with me “..that’s my Holy Grail: co-created, co-designed behaviour change that actually helps people.”

Always be nice.

On Behavior Change – Dan Lockton’s holy grail

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