You might have seen this on the news.
What does it mean for us designers? Well simply put we can associate brain activity with simply shapes. Previously this has only been done when someone is looking at shape or thinking about shape.
The key term in the abstract is ‘predict’. If you’ve read my book you’d know that being able to predict behaviour means we can design for behaviour.
Scientists can now look at a brain and predict what is being perceived. it’ll help us get valuable insights into our designs.