A great overview of some of the top cognitive biases we can use to design for behaviour.
A cognitive bias is pattern of behaviour or judgment can happen given a certain set of conditions.
They can be used for good and for bad; so be nice!
Cognitive Biases: Why We Make Irrational Decisions
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About / contact Joe Leech @mrjoe on Twitter
Learn psychology theory and how to apply it to design and user experience.
Psychology for Design and UX the Workshop