Category Archives: psychology
Four good examples of how to use psychology in design from Wired magazine (Via Pierce). 1. The Mere Availability Effect 2. Habituation and Defaults 3. Social Proof and Contagion 4. Customer Loyalty (via Digital Marketing and Behavioural Economics – Pierce … Continue reading
Psychology for designers or 3 predictions from psychology for the future of web design by @mrjoe from cxpartners My slides from the Future of Web Design London conference last week. (Source: http://www.slideshare.net/)
This research suggests that there is a complicated relationship between mood and persuasion. We are driven to pay attention to information that is inconsistent with our current mood. In a positive mood, we pay careful attention to arguments that disagree … Continue reading
The Complexity of “Simple” Tasks Good examples of how to analyse procedural knowledge with task analysis. (via The Complexity of “Simple” Tasks)
Hermann’s Grid the real story as to why we see the phantom dots. (via Grid Illusions: Hermann Grid)
“Academics found that bike racks where the poster was present had 62% fewer thefts than the previous year, while those without the poster saw thefts rise by 63%.” Eye Poster Puts Off Bike Thieves It’s all in the eyes.