Category Archives: psychology

Experts in Human Emotion

A great set of videos from experts in human emotion. Highlights include: -What is an emotion? -Emotion and judgment -Pleasure and reward in the brain -Emotion and cognition There are loads to look through. Experts in Human Emotion video series

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Restaurant menu psychology: tricks to make us order more

More restaurant menu ‘tricks’. From wine-appropriate music to authentic-sounding foreign names, restaurateurs have many ways to persuade diners into ordering high-profit meals Restaurant menu psychology: tricks to make us order more

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I don’t know about you, but to me Wednesday is sun-shiney yellow. Tuesday is hunter green, Thursday purple-ish blue and Friday a deep red. Monday is white, a blank slate and a chance for a new week, whereas Saturday is … Continue reading

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[Google} Glass may inadvertently disrupt a crucial cognitive capacity, with potentially dangerous consequences. Why the Google team didn’t take psychology into account when designing Glass, Cognitive Load.Google Glass May Be Hands-Free, But Not Brain-Free – NYTimes.com

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Google’s Dead-Simple Tool For Making UX Decisions

It starts with a mindset, that every design decision they make affects user emotion in a positive or negative way. Obviously, that means iteration needs to tip the scales to positive emotions, and to do that, the team follows the … Continue reading

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How We See Colour

Little article on the Symantec blog How we see colour. How We See Colour

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Four good examples of how to use psychology in design from Wired magazine (Via Pierce). 1. The Mere Availability Effect 2. Habituation and Defaults 3. Social Proof and Contagion 4. Customer Loyalty (via Digital Marketing and Behavioural Economics – Pierce … Continue reading

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Employers love personality tests. But what do they really reveal?

I’ve never been a big fan of personality tests. Malcolm Gladwell describes the problem with them far better than I could. Employers love personality tests. But what do they really reveal?

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Psychology for designers or 3 predictions from psychology for the future of web design by @mrjoe from cxpartners My slides from the Future of Web Design London conference last week. (Source: http://www.slideshare.net/)

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This research suggests that there is a complicated relationship between mood and persuasion. We are driven to pay attention to information that is inconsistent with our current mood. In a positive mood, we pay careful attention to arguments that disagree … Continue reading

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