Category Archives: psychology

7 Practical Facts about the Human Brain I wish Everyone Knew 

Some great stuff in here. Source: 7 Practical Facts about the Human Brain I wish Everyone Knew – Leo Widrich

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Research shows Flat Design is harder to use 

I’ve been talking about the inherent problems with flat design for a few years now. (Affordance anyone?) We finally have some evidence that flat design is harder to use: The results show that a search in flat text mode (compared … Continue reading

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Psychology and numbers

I get asked a lot about numbers and psychology. Here are some common questions and the answers I give. Q: Are odd or even numbers more attractive? Humans “prefer” round numbers. Evidence: Individuals tend to recall odd-ending prices less accurately … Continue reading

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To our Brain Everything is a Location: A Unified Theory of Neuroscience

I graduated from my Neuroscience BSc back in 1998. The big takeaway from my degree was that as Francis Crick put it back in 1979 There is no theoretical framework for neuroscience No over-arching theory about we go from neurone … Continue reading

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Sludge Detectives: The “Behavioural Economics Police” Take On Hotel Booking Sites 

Love this. The term Sludge is a great one. Sludge highlights how companies and organizations can and are taking advantage of innate consumer traits and fallibilities, such as inertia and inattention, knowing that they can profit from consumers’ weaknesses and … Continue reading

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Humans are Bad at Multitasking

Well of course we are. It’s never been about gender. People are just bad at multi-tasking but really at kidding ourselves we can multitask. Source: Research: Women and Men Are Equally Bad at Multitasking

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The Amazing Psychology of Japanese Train Stations 

There are some great behavioural nudges at Japanese (busiest in the world!) railway stations. Source: The Amazing Psychology of Japanese Train Stations – CityLab

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Middle name initials enhance evaluations of intellectual performance 

So now you know. Add that middle initial and look more clever… Middle name initials often appear in formal contexts, especially when people refer to intellectual achievements. On the basis of this common link, the display of middle initials increases … Continue reading

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Specific parts of the brain do many things

A really interesting study looking at the different regions of the brain do many things, rather than the received wisdom that each brain region is specialised for one thing. What Does Any Part of the Brain Do? – Neuroskeptic

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The Neuroscience of Changing Your Mind 

Great stuff. It explains why changing one’s mind is so hard. Xu hopes these insights into how difficult it is for the brain to amend its plans—a task that only gets harder as we age and neural communication slows—can eventually … Continue reading

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