Category Archives: psychology

The Amazing Psychology of Japanese Train Stations 

There are some great behavioural nudges at Japanese (busiest in the world!) railway stations. Source: The Amazing Psychology of Japanese Train Stations – CityLab

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Middle name initials enhance evaluations of intellectual performance 

So now you know. Add that middle initial and look more clever… Middle name initials often appear in formal contexts, especially when people refer to intellectual achievements. On the basis of this common link, the display of middle initials increases … Continue reading

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Specific parts of the brain do many things

A really interesting study looking at the different regions of the brain do many things, rather than the received wisdom that each brain region is specialised for one thing. What Does Any Part of the Brain Do? – Neuroskeptic

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The Neuroscience of Changing Your Mind 

Great stuff. It explains why changing one’s mind is so hard. Xu hopes these insights into how difficult it is for the brain to amend its plans—a task that only gets harder as we age and neural communication slows—can eventually … Continue reading

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What next for behavioural economics?

Tim Hartford takes a long hard look at Behavioural Economics. …there is something unnerving about a discipline in which our discoveries about the past do not easily generalise to the future. That’s always been my problem with BE. It promises … Continue reading

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Icons: research and psychology 

Loads of background, research, psychology and good advice on using icons. Great job Matthew Standage.

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Beware of Selfies

There is some proper science going on here. Results revealed that selfies were indeed evaluated more negatively than photos taken by others. Persons in selfies were rated as less trustworthy, less socially attractive, less open to new experiences, more narcissistic … Continue reading

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Busting the ‘Neuromyths’ About How We Learn

A great piece on the myths of neuroscience. Some people learn best by doing, right? Others have a visual memory, and it’s important for them to see something depicted if they want to… Source: Busting the ‘Neuromyths’ About How We … Continue reading

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Workshop: Psychology for UX and Product Design

A practical, hands on way to understand how the human brain works and apply that knowledge to User Experience and product design. Learn the psychological principles behind how our brain makes sense of the world and apply that to product … Continue reading

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Pricing Psychology: 10 Timeless Strategies 

Some great ideas in there. As always be nice and use this stuff for good! Source: Pricing Psychology: 10 Timeless Strategies to Increase Sales

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