Category Archives: Design

How Technology Hijacks People’s Minds — from a Magician and Google’s Design Ethicist 

A great piece on ethics, psychology and digital design. I’m an expert on how technology hijacks our psychological vulnerabilities. That’s why I spent the last three years as Google’s Design Ethicist caring about how to design things in a way … Continue reading

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How to Create Visual Relationships With Contrast & Similarity

If you’ve attended one on my Psychology for Designers workshops you’ll know the psychology behind these techniques. How to Create Visual Relationships With Contrast & Similarity.

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Why reading and writing on paper can be better for your brain

Keep sketching! Why reading and writing on paper can be better for your brain | Technology | The Guardian.

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Men vs Women in online shopping

Rather basic, but gets the key points across. Navigating The Gender Divide to Persuade your Visitors to Buy.

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Does subliminal advertising actually work?

BBC News – Does subliminal advertising actually work?. I talk about this and other design science in my workshop. It’s a compelling idea for designers and marketers, a simple way to encourage behaviour.

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The 12 cognitive biases that prevent you from being rational

The 12 cognitive biases that prevent you from being rational. If you’ve been to the Psychology for Designers Workshops you’ll know all about cognitive biases and how to use them (ethically) in design.

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The Science of Happy Design

In my MSc Thesis I looked at happiness and design with kids. I used the Pollyanna effect. That is, we remember experiences that are happy more readily than experiences that are not. Back to this article, the authors look at … Continue reading

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How to read an academic paper like they do at Harvard

In the book I talk about the detail of reading an academic psychology paper. The sections, the order to read it in and how to evaluate the the validity of the findings. Harvard have published this great 2 page guide … Continue reading

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