Author Archives: mrjoe
If you’ve attended one on my Psychology for Designers workshops you’ll know the psychology behind these techniques. How to Create Visual Relationships With Contrast & Similarity.
The editor of the wonderful Wired Brain Blog shares his experiences. What I Learned Writing A Brain Blog For 17 Months | WIRED.
Keep sketching! Why reading and writing on paper can be better for your brain | Technology | The Guardian.
Rather basic, but gets the key points across. Navigating The Gender Divide to Persuade your Visitors to Buy.
It turns out we learn things just as well without a picture helping us to understand it, well only if it’s repeated. A picture is worth a thousand words—or is it? – Psychonomic Society.
BBC News – Does subliminal advertising actually work?. I talk about this and other design science in my workshop. It’s a compelling idea for designers and marketers, a simple way to encourage behaviour.
Ep #41: The Psychology of Design with Joe Leech – Roger Dooley.
The 12 cognitive biases that prevent you from being rational. If you’ve been to the Psychology for Designers Workshops you’ll know all about cognitive biases and how to use them (ethically) in design.