Really clever little study showing how anchoring works, useful for pricing on eCommerce sites. Anchoring or How many police officers are in France?
Tuesday 8th April. 5pm Sadly my publisher Five Simple Steps has closed it’s doors. But don’t worry you can still buy the book. Buy Psychology For Designers for £2.75
Great insightful article. If you read my book I tell you how to read a scientific paper so this stuff is less likely to happen to you… Why so much “science” used in design is bullshit
Thinking, Fast and Slow by Daniel Kahneman was the book that started behavioural economics and an essential for the designer interested in psychology. Thinking, Fast and Slow on Amazon Daniel Kahneman changed the way we think about thinking. But what … Continue reading
Is social networking making us stupid?
if you reframe the traditional view of how the cortex is organized. As I mentioned, the primary visual cortex has typically been thought of as the region that processes input from the eyes. But what if instead it was a … Continue reading
Not sure I agree with the conclusion but interesting none the less. The Psychology of Waiting, Loading Animations, and Facebook
Wonderful essay from Steve Pinker. Science is not the Enemy of the Humanities
Chill out and be a better designer. Just fifteen minutes of mindfulness meditation can improve your decision making
Mac people are less open to new experiences… “Personality traits may have more nuanced effects on brand choices, as shown by relationships between Neuroticism and greater importance placed on cost and lesser importance placed on ease of use. Openness to … Continue reading