Author Archives: mrjoe
Rather basic, but gets the key points across. Navigating The Gender Divide to Persuade your Visitors to Buy.
It turns out we learn things just as well without a picture helping us to understand it, well only if it’s repeated. A picture is worth a thousand words—or is it? – Psychonomic Society.
BBC News – Does subliminal advertising actually work?. I talk about this and other design science in my workshop. It’s a compelling idea for designers and marketers, a simple way to encourage behaviour.
Ep #41: The Psychology of Design with Joe Leech – Roger Dooley.
The 12 cognitive biases that prevent you from being rational. If you’ve been to the Psychology for Designers Workshops you’ll know all about cognitive biases and how to use them (ethically) in design.
Or why we should reduce cognitive load or design for less thinking: Cognition & The Intrinsic User Experience | UX Magazine.
Clifford Nass: Multi-tasking is Bad for Your Brain – Interview.
In my MSc Thesis I looked at happiness and design with kids. I used the Pollyanna effect. That is, we remember experiences that are happy more readily than experiences that are not. Back to this article, the authors look at … Continue reading
In the book I talk about the detail of reading an academic psychology paper. The sections, the order to read it in and how to evaluate the the validity of the findings. Harvard have published this great 2 page guide … Continue reading