Author Archives: mrjoe

The psychology of pricing

I talked about this a lot at my UX Bristol workshop last year. Neuroscience marketing reports a recent study on restaurant menus. Looking at how presenting the price influenced sales. The researchers tried the following: Numerical with Dollar Sign: $12.00 … Continue reading

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‘Evidence based design’ informed by the work of psychologists in architecture

ARCHITECTS HAVE BEEN talking for years about “biophilic” design, “evidence based” design, design informed by the work of psychologists. What can digital designers learn from them? My Dad is an architect and talking this through with him it’s clear architects … Continue reading

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We have only begun to tap into design’s real potential to serve as a tool for policymaking, governance, and social agendas. when used correctly, it can integrate innovation into people’s lives Some great thoughts on the power of design. Especially … Continue reading

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The Expert’s Ear: Expertise And Aesthetic Judgments

“The first time I listened to Pinkerton, Weezer’s second studio album, I hated it. And so did almost everyone else. Rolling Stone readers ranked it as the third worst album in 1996. Writing for Entertainment Weekly Jeff Gordinier compared it … Continue reading

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From Scientific America

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This Is Your Brain on Disney

“Researchers have suggested that Disney generates a successful experience because our brains are responsive and receptive to art, creativity, storytelling, humor, wit, music, fantasy, and morality, all of which may have been important to social development—and feature heavily in the … Continue reading

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If there were a celebrity among brain chemicals, it would be dopamine. Supposedly released whenever we experience something pleasurable, it’s forever linked to salacious stories of sex, drugs and wild partying in the popular press. The unsexy truth about dopamine … Continue reading

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Predictably irrational. Some great psychology in there and some application in design. Worth a lunchtime watch. (Source: http://embed.ted.com/)

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What Pricing Strategy Beats Discounts?

At the grimy end of psychology & design. What Pricing Strategy Beats Discounts?

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The Behavioural Design Lab is a is a new initiative from the UK Design Council and Warwick Business School. It’s all about Big Psychology, setting direction and encouraging big behavioural shifts. It’s good to see design as an industry start … Continue reading

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