Author Archives: mrjoe

If there were a celebrity among brain chemicals, it would be dopamine. Supposedly released whenever we experience something pleasurable, it’s forever linked to salacious stories of sex, drugs and wild partying in the popular press. The unsexy truth about dopamine … Continue reading

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Predictably irrational. Some great psychology in there and some application in design. Worth a lunchtime watch. (Source: http://embed.ted.com/)

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What Pricing Strategy Beats Discounts?

At the grimy end of psychology & design. What Pricing Strategy Beats Discounts?

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The Behavioural Design Lab is a is a new initiative from the UK Design Council and Warwick Business School. It’s all about Big Psychology, setting direction and encouraging big behavioural shifts. It’s good to see design as an industry start … Continue reading

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The silent signals of body language. If you’ve read the book you’ll know this is where it all started for me. (via Silent Signals | Psychology Today)

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How memory works or 10 things most people get wrong about memory

A great introduction to memory from PsyBlog: How Memory Works: 10 Things Most People Get Wrong

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Left Brain / Right Brain Myth

I’ve never been a fan of management & other pseudo psychology and the the left brain / right brain rubbish that is out there drives me mad. Back in 1987 this was a myth. Fast forward 25 years and it’s … Continue reading

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Insightful stuff. “…the growing chorus of neuro-critics are half right: our early-twenty-first-century world truly is filled with brain porn, with sloppy reductionist thinking and an unseemly lust for neuroscientific explanations. But the right solution is not to abandon neuroscience altogether, … Continue reading

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Tim Hartford looks at the 99p question. Do prices that end in 99p actually sell more than round numbers?

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How supermarkets use psychology. via The secrets of our supermarkets – The Independent

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