Great in depth article on reading in the modern age. There’s been a real lack of research over the last 10 years or so on the differences between reading on paper and reading online. -We read like we perceive the … Continue reading
You can put down that DS, brain training doesn’t work. Pretty definitive. “The answer, however, now appears to be a pretty firm no—at least, not through brain training. A pair of scientists in Europe recently gathered all of the best … Continue reading
I wrote last week about the problems with Myers Briggs personality tests, specifically when it comes to Extroversion and Introversion. This study couldn’t be timely. Move Over Extroverts, Here Come the Ambiverts
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Just some pretty brain pictures because I can. neuroimages:
You might have seen this on the news. What does it mean for us designers? Well simply put we can associate brain activity with simply shapes. Previously this has only been done when someone is looking at shape or thinking … Continue reading
I talk in Psychology for Designers about the tension between art and science in design and how 99% of the time the science backs up the art. The poet Goethe described the psychology of colour two hundred years ago only … Continue reading
Some great insights, particularly around folk psychology from the Guardian. FOLK NEUROSCIENCE Popular misconceptions ■ The “left-brain” is rational, the “right-brain” is creative The hemispheres have different specialisations (the left usually has key language areas, for example) but there is … Continue reading
Make yourself a nice cup of tea and spend 15 minutes reading Learning to see by iA.
I have issues with the dark side of applied psychology in design. I’ve written and spoken about it at length. I have one rule: design to make people’s lives better. I expand on this in the book and offer an … Continue reading
There’s a message in here for internet businesses. During World War II the Red Cross gave free coffee and donuts to US soldiers. Then in 1942 they started charging for the donuts. It created bad feeling that has lasted 70 … Continue reading