Author Archives: mrjoe

Cognitive Overhead, Or Why Your Product Isn’t As Simple As You Think

Nice little piece. Cognitive Overhead, Or Why Your Product Isn’t As Simple As You Think

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We read sentences as we read comics

A good interview from Discover Magazine. They interview a researcher, Neil Cohn on his work on the neuroscience of reading comics. “evidence suggests that we use the same cognitive process to make sense of comics as we do to read … Continue reading

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The Reading Brain in the Digital Age: The Science of Paper versus Screens

Great in depth article on reading in the modern age. There’s been a real lack of research over the last 10 years or so on the differences between reading on paper and reading online. -We read like we perceive the … Continue reading

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BRAIN GAMES ARE BOGUS

You can put down that DS, brain training doesn’t work. Pretty definitive. “The answer, however, now appears to be a pretty firm no—at least, not through brain training. A pair of scientists in Europe recently gathered all of the best … Continue reading

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Ambiverts

I wrote last week about the problems with Myers Briggs personality tests, specifically when it comes to Extroversion and Introversion. This study couldn’t be timely. Move Over Extroverts, Here Come the Ambiverts

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This gallery contains 1 photo.

Just some pretty brain pictures because I can. neuroimages:

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Neural Decoding of Visual Imagery During Sleep

You might have seen this on the news. What does it mean for us designers? Well simply put we can associate brain activity with simply shapes. Previously this has only been done when someone is looking at shape or thinking … Continue reading

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I talk in Psychology for Designers about the tension between art and science in design and how 99% of the time the science backs up the art. The poet Goethe described the psychology of colour two hundred years ago only … Continue reading

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Popular neuroscience myths / or why we shouldn’t beleive everything we read about the brain

Some great insights, particularly around folk psychology from the Guardian. FOLK NEUROSCIENCE Popular misconceptions ■ The “left-brain” is rational, the “right-brain” is creative The hemispheres have different specialisations (the left usually has key language areas, for example) but there is … Continue reading

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A wonderful essay on design (that touches on psychology)

Make yourself a nice cup of tea and spend 15 minutes reading Learning to see by iA.

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