Author Archives: mrjoe

This Is Your Brain on Coffee

Good to know what the good stuff does to our brains. This Is Your Brain on Coffee

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Some useful stuff from Google Google I/O 2013 – Cognitive Science and Design (by GoogleDevelopers) “This session will provide an in-depth look at human perception and cognition, and its implications for interactive and visual design. The human brain is purely … Continue reading

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Future of Web Design Workshop Slides, Notes and Handouts

Here’s all the stuff from the Psychology for Designers workshop Dave Ellender and I ran at Future of Web Design in May. Slides & notes (PDF 22Mb) Handouts (PDF 3Mb) Links to all the studies we talked about are on … Continue reading

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Experts in Human Emotion

A great set of videos from experts in human emotion. Highlights include: -What is an emotion? -Emotion and judgment -Pleasure and reward in the brain -Emotion and cognition There are loads to look through. Experts in Human Emotion video series

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Restaurant menu psychology: tricks to make us order more

More restaurant menu ‘tricks’. From wine-appropriate music to authentic-sounding foreign names, restaurateurs have many ways to persuade diners into ordering high-profit meals Restaurant menu psychology: tricks to make us order more

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I don’t know about you, but to me Wednesday is sun-shiney yellow. Tuesday is hunter green, Thursday purple-ish blue and Friday a deep red. Monday is white, a blank slate and a chance for a new week, whereas Saturday is … Continue reading

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[Google} Glass may inadvertently disrupt a crucial cognitive capacity, with potentially dangerous consequences. Why the Google team didn’t take psychology into account when designing Glass, Cognitive Load.Google Glass May Be Hands-Free, But Not Brain-Free – NYTimes.com

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Google’s Dead-Simple Tool For Making UX Decisions

It starts with a mindset, that every design decision they make affects user emotion in a positive or negative way. Obviously, that means iteration needs to tip the scales to positive emotions, and to do that, the team follows the … Continue reading

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How We See Colour

Little article on the Symantec blog How we see colour. How We See Colour

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Four good examples of how to use psychology in design from Wired magazine (Via Pierce). 1. The Mere Availability Effect 2. Habituation and Defaults 3. Social Proof and Contagion 4. Customer Loyalty (via Digital Marketing and Behavioural Economics – Pierce … Continue reading

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