Author Archives: mrjoe
Google’s Dead-Simple Tool For Making UX Decisions
It starts with a mindset, that every design decision they make affects user emotion in a positive or negative way. Obviously, that means iteration needs to tip the scales to positive emotions, and to do that, the team follows the … Continue reading
How We See Colour
Little article on the Symantec blog How we see colour. How We See Colour
Four good examples of how to use psychology in design from Wired magazine (Via Pierce). 1. The Mere Availability Effect 2. Habituation and Defaults 3. Social Proof and Contagion 4. Customer Loyalty (via Digital Marketing and Behavioural Economics – Pierce … Continue reading
Employers love personality tests. But what do they really reveal?
I’ve never been a big fan of personality tests. Malcolm Gladwell describes the problem with them far better than I could. Employers love personality tests. But what do they really reveal?
Psychology for designers or 3 predictions from psychology for the future of web design by @mrjoe from cxpartners My slides from the Future of Web Design London conference last week. (Source: http://www.slideshare.net/)
This research suggests that there is a complicated relationship between mood and persuasion. We are driven to pay attention to information that is inconsistent with our current mood. In a positive mood, we pay careful attention to arguments that disagree … Continue reading
The Complexity of “Simple” Tasks Good examples of how to analyse procedural knowledge with task analysis. (via The Complexity of “Simple” Tasks)
On Behavior Change – Dan Lockton’s holy grail
Great interviews with Dan, one of the leading thinkers in behavioural change (good stuff like reducing carbon footprint). Lots in there about cognitive biases. This quote resonates with me “..that’s my Holy Grail: co-created, co-designed behaviour change that actually helps … Continue reading
“Academics found that bike racks where the poster was present had 62% fewer thefts than the previous year, while those without the poster saw thefts rise by 63%.” Eye Poster Puts Off Bike Thieves It’s all in the eyes.
