Author Archives: mrjoe

6 Ways Mario Kart Tour Triggers You Into Gambling Your Money

Some scary uses of psychology to game users into paying for things. Doubly scary when this game is marketed to kids: 6 Ways Mario Kart Tour Triggers You Into Gambling Your Money

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Bad Smells Make Memories Stronger 

Love this. I’ve always thought smell was underused in UIs. Source: Bad Smells Make Memories Stronger | Technology Networks

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How E-Commerce Sites Manipulate You Into Buying Things You May Not Want 

New York Times fighting back. The backlash against these practises continues. Source: How E-Commerce Sites Manipulate You Into Buying Things You May Not Want – The New York Times

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Auction psychology 

I’m working with a company who run auctions for travel upgrades so researching auction psychology and I thought I’d share some links. BBC Column: auction psychology – Mind Hacks Understanding the psychology behind auctions

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Free online psychology courses

Some good options in there… Get free Psychology courses online from the world’s leading universities. Download these audio & video courses straight to your computer or mp3 player

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7 Practical Facts about the Human Brain I wish Everyone Knew 

Some great stuff in here. Source: 7 Practical Facts about the Human Brain I wish Everyone Knew – Leo Widrich

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Research shows Flat Design is harder to use 

I’ve been talking about the inherent problems with flat design for a few years now. (Affordance anyone?) We finally have some evidence that flat design is harder to use: The results show that a search in flat text mode (compared … Continue reading

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Psychology and numbers

I get asked a lot about numbers and psychology. Here are some common questions and the answers I give. Q: Are odd or even numbers more attractive? Humans “prefer” round numbers. Evidence: Individuals tend to recall odd-ending prices less accurately … Continue reading

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Psychological / Cognitive Biases in User Research

An old friend got in touch to ask about confirmation bias in user research and if I had any resources. I shared them with him and I’m sharing them with you. What is confirmation bias? Confirmation bias states that we … Continue reading

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To our Brain Everything is a Location: A Unified Theory of Neuroscience

I graduated from my Neuroscience BSc back in 1998. The big takeaway from my degree was that as Francis Crick put it back in 1979 There is no theoretical framework for neuroscience No over-arching theory about we go from neurone … Continue reading

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