Great stuff. It explains why changing one’s mind is so hard.
Xu hopes these insights into how difficult it is for the brain to amend its plans—a task that only gets harder as we age and neural communication slows—can eventually help researchers devise ways to intervene and help us make faster, safer decisions.
Source: The Neuroscience of Changing Your Mind – Scientific American
Tim Hartford takes a long hard look at Behavioural Economics.
…there is something unnerving about a discipline in which our discoveries about the past do not easily generalise to the future.
That’s always been my problem with BE. It promises big but rarely delivers and then when it does know one is sure why.
Check out the full essay here:
There is some proper science going on here.
Results revealed that selfies were indeed evaluated more negatively than photos taken by others. Persons in selfies were rated as less trustworthy, less socially attractive, less open to new experiences, more narcissistic and more extroverted than the same persons in photos taken by others.
From: Beware of Selfies: The Impact of Photo Type on Impression Formation Based on Social Networking Profiles. – PubMed – NCBI
Quick, remove that selfie from your Twitter and LinkedIn.
A great piece on the myths of neuroscience.
Some people learn best by doing, right? Others have a visual memory, and it’s important for them to see something depicted if they want to…
Source: Busting the ‘Neuromyths’ About How We Learn
A practical, hands on way to understand how the human brain works and apply that knowledge to User Experience and product design. Learn the psychological principles behind how our brain makes sense of the world and apply that to product and user interface design.
I am a trained, experienced teacher so expect to be sketching, designing and applying the psychology from the very start.
After the workshop you’ll be able to:
- Design products, apps and websites that match how people think and behave
- Find, understand, evaluate and apply psychology theory to digital product design
- Make better, informed design decisions and advocate to the wider team using psychology theory
Come to the workshop and you’ll able to put psychology into practice as soon as you get back to the office.
Learn more / Grab a ticket now
Some great ideas in there. As always be nice and use this stuff for good!
Source: Pricing Psychology: 10 Timeless Strategies to Increase Sales
61% of the theories from psychology studies can’t be reproduced. We are complex beings us humans.
Largest replication study to date casts doubt on many published positive results.
Source: Over half of psychology studies fail reproducibility test
A great list of people to follow on Twitter to keep up psychology.
Source: Our Top 50 Human Behavior Experts to Follow in 2017
A great little resource. Buster Benson has organised the cognitive biases list to make it much easier to use.
Cognitive bias cheat sheet.
Definition of a cognitive bias:
Cognitive biases are tendencies to think in certain ways that can lead to systematic deviations from a standard of rationality or good judgment, and are often studied in psychology and behavioral economics.