A practical, hands on way to understand how the human brain works and apply that knowledge to User Experience and product design. Learn the psychological principles behind how our brain makes sense of the world and apply that to product and user interface design.
I am a trained, experienced teacher so expect to be sketching, designing and applying the psychology from the very start.
After the workshop you’ll be able to:
- Design products, apps and websites that match how people think and behave
- Find, understand, evaluate and apply psychology theory to digital product design
- Make better, informed design decisions and advocate to the wider team using psychology theory
Come to the workshop and you’ll able to put psychology into practice as soon as you get back to the office.
Learn more / Grab a ticket now
Some great ideas in there. As always be nice and use this stuff for good!
Source: Pricing Psychology: 10 Timeless Strategies to Increase Sales
61% of the theories from psychology studies can’t be reproduced. We are complex beings us humans.
Largest replication study to date casts doubt on many published positive results.
Source: Over half of psychology studies fail reproducibility test
A great list of people to follow on Twitter to keep up psychology.
Source: Our Top 50 Human Behavior Experts to Follow in 2017
A great little resource. Buster Benson has organised the cognitive biases list to make it much easier to use.
Cognitive bias cheat sheet.
Definition of a cognitive bias:
Cognitive biases are tendencies to think in certain ways that can lead to systematic deviations from a standard of rationality or good judgment, and are often studied in psychology and behavioral economics.
Brain images are believed to have a particularly persuasive influence on the public perception of research on cognition. Three experiments are reported showing that presenting brain images with articles summarizing cognitive neuroscience research resulted in higher ratings of scientific reasoning for arguments made in those articles, as compared to articles accompanied by bar graphs, a topographical map of brain activation, or no image.
Scary stuff, are we really that gullible?
Original study: Seeing is believing: The effect of brain images
A graph showing the time of the day (bottom) against the likelihood of parole being given by a judge. It’s quite telling and it’s really easy to spot lunch.
Time to design an adaptive interface that is easier to use just before lunch…
Source: Justice is served, but more so after lunch: how food-breaks sway the decisions of judges – Not Exactly Rocket Science
Composers, novelists and film directors try to end on a high. Restaurants keen to manipulate their online reviews have found a similar trick.
Source: Tim Harford — Article — How the sense of an ending shapes memory
A great piece on ethics, psychology and digital design.
I’m an expert on how technology hijacks our psychological vulnerabilities. That’s why I spent the last three years as Google’s Design Ethicist caring about how to design things in a way that defends a billion people’s minds from getting hijacked.
Source: How Technology Hijacks People’s Minds — from a Magician and Google’s Design Ethicist — Medium
Jon Hensley looks at real-world examples to illustrate psychology principles in use so that you can begin to use them in your own designs.
Source: Improve Your Designs With The Principles Of Similarity And Proximity (Part 1) – Smashing Magazine