Why reading and writing on paper can be better for your brain

Keep sketching!

Why reading and writing on paper can be better for your brain | Technology | The Guardian.

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Men vs Women in online shopping

Rather basic, but gets the key points across.

Men vs Women

Navigating The Gender Divide to Persuade your Visitors to Buy.

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A picture is worth a thousand words—or is it?

It turns out we learn things just as well without a picture helping us to understand it, well only if it’s repeated.

A picture is worth a thousand words—or is it? – Psychonomic Society.

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Does subliminal advertising actually work?

BBC News – Does subliminal advertising actually work?.

I talk about this and other design science in my workshop. It’s a compelling idea for designers and marketers, a simple way to encourage behaviour.

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Interview with Joe on the Brainfluence Podcast

Ep #41: The Psychology of Design with Joe Leech – Roger Dooley.

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The 12 cognitive biases that prevent you from being rational

The 12 cognitive biases that prevent you from being rational.

If you’ve been to the Psychology for Designers Workshops you’ll know all about cognitive biases and how to use them (ethically) in design.

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Cognition & The Intrinsic User Experience

Or why we should reduce cognitive load or design for less thinking:

Cognition & The Intrinsic User Experience | UX Magazine.

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Social Proof in the User Experience

A nice little article with examples of using this Psychology theory in UX and design.
Social Proof in the User Experience.

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Clifford Nass: Multi-tasking is Bad for Your Brain

Clifford Nass: Multi-tasking is Bad for Your Brain – Interview.

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The Science of Happy Design

In my MSc Thesis I looked at happiness and design with kids. I used the Pollyanna effect. That is, we remember experiences that are happy more readily than experiences that are not.

Back to this article, the authors look at why some websites make us happy and go on to offer three principles of happy design.

The Science of Happy Design – UX Booth | UX Booth.

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